Project Showcase: Procter & Gamble “Thank You Mom”

P&G is making it possible for people to make a difference in the lives of Special Olympics Team USA athletes in their journey to the upcoming Special Olympics World Summer Games 2011 in Athens, Greece by visiting P&G’s Thank You Mom Facebook page at www.facebook.com/thankyoumom. For every visitor that “likes,” shares or leaves a comment on the page, P&G will donate $1 to support Special Olympics Team USA’s journey to Athens up to an additional $250,000. The site also features information about Special Olympics, heartfelt stories from the moms of Special Olympics Team USA athletes and an opportunity to create a unique family tribute video.

Through the “Thank You Mom Video Creator” application, consumers are able to inspire others and produce a rich video similar to Molly’s. Below are some screenshots of the user and application experience. Give it a try yourself, and make sure to view the videos generated via the application on the Thank You Mom Facebook Page.

Here is a tribute video created by Olympic Gold Medalist Mary Lou Retton using the Video Creator: