How much should my SEO budget be?
I get this question asked more than I can count. Let my start by saying, every company with an online presence should have a Search Engine Optimization and Marketing plan and no two clients budgets are going to be the same. Clients sometimes get upset when you can’t provide a number in a general conversation, and there is a good reason for that.
Do you know what keywords you are optimizing for? If you do, are they the right keywords to get the conversions you need? Once you get past that, a detailed on-site analysis should be performed to identify keyword development, internal linking structure, page layout, and keyword density among other things.
Well can I get a price now?
Unfortunately not. Let’s look at some off-site factors. What does your competition look like? Are there 100,000 competitors for your keywords or 2,000,000? Who are the top dogs in your field? Let’s do an analysis of their strategies and site to get a gauge on these top competitors.
What you will learn when fully analyzing your competitor’s will be an eye opening experience to see when beginning in SEO and a great crash course in methodology. You can learn from their success and mistakes. Find who is linking to them and leverage these findings to create your own success strategy.
Now, let’s get going! In doing all the above research a good percentage of your SEO/SEM plan has been put together and now you truly understand your industry and competitors to have an edge. Working with a professional to do the above research is worth the price tag to have a gameplan in hand.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment